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HELLO

Hi, I’m Riya!

I am passionate about social media marketing and creative content creation, with a strong background in crafting marketing blogs and curating impactful social media content that connects with diverse audiences.

As a strategic and results-driven professional, I bring hands-on experience in developing engaging posts, building vibrant online communities, and elevating brand presence through innovative campaigns. Let’s create meaningful connections and drive impactful results together!

RESUME

MY STORY

Growing up, television was my escape; as an introverted kid, movies and shows were my world. But it was the short, clever bursts of creativity—the advertisements—that truly captured my imagination and sparked my curiosity about marketing. From catchy jingles to bold ideas, ads opened my eyes to how brands connect with people.

I’ve always been fascinated by how to craft messages that resonate. Now, as a Master’s in Marketing graduate at Queen’s University Belfast, I’m building expertise in strategic marketing, branding, and consumer behavior.

I’m eager to leverage my skills to real-world challenges, contributing fresh ideas and innovative strategies and up-to-date knowledge of digital marketing trends to help a company boost brand awareness, increase sales, and drive web traffic.

CREATIVE ADVERTISEMENTS

Good Day

When the Diya takes a break, Good Day steps up to light your Diwali with smiles! Because sometimes, a biscuit does more than just taste good—it brightens the festive spirit.

Spotify

Spotify is more than just a music streaming platform; it's a personalized experience that knows your tastes and delivers the right songs at the right time. The ad aims to create a sense of connection and understanding between Spotify and its users. By using a relatable visual like a traffic light, the ad makes it easy for the audience to grasp the message and feel like Spotify is on their side. The "no skips" feature is positioned as a benefit that enhances the user experience and shows Spotify's commitment to delivering high-quality music.

Ben & Jerry

The ad highlights the appeal of Ben & Jerry's cookie dough ice cream flavors in a playful and interactive manner. It suggests that the ice cream is so irresistible that it's like a delicious treat being delivered right to the user's doorstep. It also aims to create a sense of excitement and anticipation, making the user feel like they are about to receive something special. By using a relatable technology like AirDrop, the ad connects with the user's everyday life and makes the ice cream even more tempting.

Walkers

Weekend vibes, snack time decisions! Which flavor will you crunch today? Walkers crisps—perfect for every break, scroll, and bite! This advertisement shows four different flavors of Walkers crisps, inviting viewers to choose their preferred snack for the weekend. Social media icons like the heart, comment, and share buttons create a playful, interactive vibe.

Good Day

The ad encourages viewers to embrace the present moment and find joy in everyday experiences. It suggests that every day offers opportunities for happiness and fulfillment. Also, it aims aims to evoke a sense of warmth and comfort, reminding viewers that even in challenging times, there is always something to be grateful for. The nostalgic imagery of the pocket watch adds a timeless quality to the message, suggesting that the importance of living in the moment is a universal truth.

Nike

The Nike ad uses a visual metaphor to convey the idea that wearing Nike shoes can empower you to overcome obstacles and move forward in life. The image features a pair of Air Jordan 1 Retro sneakers placed on different terrains, including a muddy path, a cobblestone street, and a sandy beach. This suggests that Nike shoes are versatile and can accompany you on any journey, no matter the challenges you may face. The tagline "Move Forward" reinforces this message, encouraging viewers to take action and pursue their goals.

Nike

The phrase "One step is all it takes" encourages viewers to take action and start their journey, no matter how small the first step may seem. The overall message is that with determination and motivation, anyone can achieve their goals.

Pepsi

The ad uses a visual metaphor to convey the idea that drinking Pepsi can refresh and invigorate your mind, leading to new and creative ideas. The Pepsi can is depicted as a light bulb, symbolizing inspiration and innovation. The tagline "Refresh Your Ideas" reinforces this message, suggesting that Pepsi can help you think more clearly and creatively.

Airbnb

"Open Doors, Open Worlds."

I created this ad to capture the essence of Airbnb - opening doors to endless adventures. Each scene represents the variety of experiences waiting beyond each stay, from cityscapes to serene mountains.

It’s all about the limitless possibilities when you choose to explore with Airbnb! 🌍✨

Costa Coffee

The Costa ad uses a visual metaphor to convey the idea that drinking coffee can provide the energy and inspiration needed to achieve big goals. The tagline "Sip Small, Dream Big" suggests that even a small cup of coffee can fuel your ambition and help you reach for your dreams. The image of a coffee cup with a ladder leaning against it symbolizes the journey towards achieving your goals, while the construction workers and building materials reinforce the idea of building something great.

Starbucks

The Starbucks ad uses three different images to convey the idea that their coffee can accompany you on any journey, whether it's a relaxing beach vacation, a cozy winter day, or a bustling city adventure. The tagline "Brewed for Your Journey" emphasizes this message, suggesting that Starbucks coffee is a versatile and adaptable beverage that can enhance any experience. The three images showcase different scenarios and moods, demonstrating the variety of ways that Starbucks coffee can be enjoyed.

PROJECTS

WORK EXPERIENCE

SOCIAL MEDIA MARKETING PROJECTS

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