When I ask you…. "Where can I find the best fries in the city?"
The majority of us will instantly respond with “MCDONALDS’’
Well, now there is no denying that McDonald’s is ruling our minds by them selling the best delicious fries in the city!
But have you ever wondered why?
Thanks to their constant improvement and ingenious marketing strategies that have catapulted their budget-friendly menu into the realm of popularity. They have become so influential that extensive advertising efforts are no longer necessary. However, when it comes to their fries, there's one word that perfectly describes them – LARGE
While selling their fries, McDonald’s offers three portion sizes:
Small – Medium – Large
They skillfully employ a centre-staged strategy where our eyes directly attract the middle option. It’s a subtle trick that gradually lures us into their decoy pricing strategy.
But what exactly are the centre-stage strategy and decoy pricing?
Let’s delve into it.
Imagine yourself standing at a McDonald’s, gazing at the menu where the prices of the fries are mentioned.
Small (70rs), medium (109rs), large (120rs)
As humans, our eyes will directly fall on the middle option leading to a centre-stage effect.
However, here’s where things get interesting.
Take a closer look at the price of the large fries.
The price difference between the medium and large options is minimal, creating an illusion that the large fries are a better value for money.
In this scenario, the Medium fries act as a decoy, strategically placed to sway our decision-making process.
By capitalizing on human psychology, McDonald's cleverly influences our choices, leading us to opt for the large fries. We perceive it as a smart move that saves us money and provides a great deal.
But the truth is McDonald’s is the mastermind behind this psychological game which is cleverly making us pick what they want!
The artful combination of the centre stage effect and decoy pricing has successfully influenced our decision-making process, leading us to choose the larger portion. This understanding of human psychology knowledge has turned McDonald’s into a profitable venture.
Next time you visit McDonald's, take a moment to observe and contemplate your selection of those tantalizing fries. Keep in mind that ingenious marketing tactics are at play, behind the scenes.
Enjoy your fries and appreciate the brilliance that lies behind the golden arches.
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